Coming 2027
ASA Gerry is your AI assistant right inside ASA HOTEL. You write to him like you would to a colleague, and he takes care of tasks for you or answers your questions about the software.
No more hunting through menus, no click marathons: just say what you need, for example “Show me all of today’s arrivals” or “Check out room 101”. ASA Gerry handles the rest.
Note: ASA Gerry will be rolled out to customers over the course of 2027. Until then, ASA experts will be showing him for demo and testing purposes.
Two superpowers in one chat
ASA Gerry can do two things that complement each other perfectly:
He lends a hand. ASA Gerry carries out actions directly in ASA HOTEL for you: searching and changing reservations, checking in guests, recording payments, completing tasks or setting the room status.
He knows his stuff. For questions about how to use the software, ASA Gerry draws on the articles in the ASA Help Center and explains step by step how something works.
So you can ask “How does the day-end closing work?” and right after that “Which invoices are still open?”, all in the same conversation.
What ASA Gerry can do
ASA Gerry covers the most important areas of everyday hotel operations:
| Area | What ASA Gerry does for you | Example |
|---|---|---|
| Reservations | Search, view, change arrival and departure times | “Find the reservation for Achmüller Anton” |
| Arrival and departure | Check guests in, check them out and register them | “Check in room 204” |
| Guests and addresses | Search for guests, companies and contact details, maintain loyalty program data | “Has Mr. Huber stayed with us before?” |
| Invoices and payments | Show account balances and open invoices, prepare or record payments | “Which invoices are still open?” |
| Rooms and housekeeping | Check or change room status and occupancy | “Set room 112 to clean” |
| Charges | View or post booked services and extras | “What has room 305 consumed?” |
| Spa | Search for and book spa treatments | “Show me therapist Sara’s appointments for tomorrow” |
| Tasks | View or update tasks, priorities and status | “Which tasks are urgent today?” |
| Vouchers | Search for and redeem vouchers | “Redeem voucher 4711” |
| Master data | Look up room categories, departments, booking channels and items | “What room types do we have?” |
| Help Center (coming soon) | Answer questions about using ASA HOTEL | “How do I create a package?” |
Your benefits
Get there faster. Instead of clicking through screens and menus, you ask a question and get the result right away.
More time for your guests. Routine tasks happen on the side, so you can focus on what really matters: the person in front of you at the reception desk.
Help exactly when you need it. No digging through the manual, no waiting on hold. ASA Gerry explains features right in your workflow.
Fewer mistakes. ASA Gerry asks before every change and shows you exactly what will happen.
Everything in one window. Looking up information, carrying out actions and finding answers all happen in the same chat.
Available around the clock. Even on the night shift, when no one else can be reached.
For beginners and pros
New to ASA HOTEL?
Then ASA Gerry is your best colleague for the first few weeks. You don’t need to know yet where every feature is hidden. Just ask, and ASA Gerry will show you the way or do the task for you directly.
- “How do I check in a guest?”
- “Where can I find the reservation overview?”
- “What does the status ‘dirty’ mean?”
You know ASA HOTEL inside out?
Then ASA Gerry becomes your turbo boost. You save clicks on tasks you do a hundred times a day and get several steps done with a single message.
- “Show me all of today’s departures with an open balance”
- “Set room 207 on the 2nd floor to clean”
- “Which spa appointments are still available tomorrow morning?”
Safe and sound: you have the final say
ASA Gerry doesn’t change anything without your okay. Before he adjusts a reservation, checks in a guest or records a payment, he shows you what he’s about to do and asks for your confirmation.
Good to know:
ASA Gerry is an AI assistant, not a person. Briefly check important results before passing them on.
ASA Gerry specializes in hotel operations and ASA HOTEL. He won’t answer questions about the weather or last night’s football score.
ASA Gerry works with your user permissions. Whatever you’re not allowed to do in ASA HOTEL, ASA Gerry isn’t allowed to do either.
How to get the most out of ASA Gerry
Be specific. “Show me Anna Berger’s reservation for next Friday” gets you there faster than “Search reservation”.
Use the quick-start buttons. They take you to the most common tasks with a single click.
Follow up. If a result isn’t quite right yet, just tell ASA Gerry what you need differently. He remembers the conversation history.
Combine knowledge and action. First ask “How does that work?”, then say “Please do that for room 210”.
The best way to get started is to try it right away: open the chat and ask ASA Gerry “What can you do?”
Comments
0 comments
Article is closed for comments.